Video Ad Campaigns bring e-commerce company sales to new heights

The Challenge

In the highly competitive e-commerce industry, getting your advertising campaigns in front of the right people at the right time is a must. Knowing this, SuperStudio was actively advertising across multiple digital and social channels with static image ads, but the company was looking for an innovative way to differentiate itself and attract the attention of new customers.

Video ad campaigns were of particular interest to SuperStudio. Since the company sells a wide variety of home furnishings, it wanted to produce individual video ad campaigns for its 100 best-selling products but time was of the essence for SuperStudio.

Facebook Campaign

E-Commerce > Furniture

TheMotion’s tech platform was a perfect match as SuperStudio was able to connect via an API and create 200 20 second campaigns on the spot. Each video was automatically rendered to include important product details, prices and images, all with SuperStudio’s unique branding. Within a few hours, all 200 campaigns were rendered and ready to be launched.

The Results

Through TheMotion’s partner AdGlow, SuperStudio launched retargeting campaigns on Facebook. Simultaneously, the company launched a brand awareness campaign on YouTube with TrueView and Pre-roll ads. The new video ads proved to be highly engaging, bringing new and returning clients back to the site. As conversion rates and brand awareness increased across these channels so did the company’s revenue, proving the value of customized video ad campaigns.

The new video ads proved to be highly engaging, bringing new and returning clients back to the site. As conversion rates and brand awareness increased across these channels so did the company’s revenue, proving the value of customized video ad campaigns.

The new video ads proved to be highly engaging, bringing new and returning clients back to the site.

SuperStudio is a B2C company that sells furniture, lighting, and home decor exclusively online.

Jaime Brujó
Jaime Brujó Operations Manager at TheMotion

The bottom line

Video Ad campaigns and retargeting help you engage again with your customers. Thanks to Video now you can get this engagement in new kind of channels or in a surprising way.

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